AI and software development in Stoke-on-Trent
Augustova builds custom AI systems, websites, web and mobile applications and business automations for companies in Stoke-on-Trent and across Staffordshire. Fixed price, agreed against a written scope, typically two to four weeks to a working system. We run our own software in production, so the work is done by the people who carry it.
Working in Stoke
Stoke-on-Trent combines its ceramics heritage with a very large distribution and logistics sector, drawn by its position on the motorway network, plus manufacturing and a growing digital cluster. Margins here are tight and operations are hands on.
Stoke-on-Trent sits at a motorway crossroads, which has made it one of the major distribution centres in England, and that sits alongside the ceramics and manufacturing base the city is known for. A growing digital sector has emerged around the universities. Across all of it the common factor is thin margins and hands on operations where administration is absorbed by people who should be producing.
Where margins are tight the calculation is simple. If a system removes ten hours a week of administration, the payback is measured in weeks rather than years.
Who we tend to work with here
Also covering
Newcastle-under-Lyme, Stafford, Crewe, Leek, Congleton, Cheadle.
What we build for Stoke businesses
What Stoke businesses keep asking us to fix
Thin margins, manual operations
There is no budget for administrators, so paperwork is absorbed by people who should be producing or selling, which caps how fast the business can grow.
Order tracking in spreadsheets
Manufacturing and wholesale businesses track orders through production in spreadsheets that are accurate only as often as somebody updates them.
Distribution exceptions
Logistics runs on exceptions, and each one is currently resolved by an experienced person on the phone rather than by a process.
Questions from Stoke businesses
With tight margins, how do we justify this?
By the arithmetic. Hours removed each week multiplied by the value of that time gives a payback period, and if it is not short the honest answer is not to build. An audit at £2,500 to £6,000 produces those numbers before you commit.
Do you work with distribution businesses?
Yes. Exception handling is the recurring theme: late, short, damaged or wrong deliveries currently resolved by experienced people on the phone. Automating the routine exceptions frees those people for the ones that genuinely need judgement.
Working with Stoke businesses
We are London based and work with clients in Stoke-on-Trent remotely, with visits when a project needs them. Tell us what your team still does by hand every week.