Guides

Off the shelf or build your own: how to actually decide.

8 August 2026 · 5 min read

Most businesses should buy software rather than build it. Custom pays back in three situations: when the process is how you compete, when you would otherwise pay for several products and rekey between them, or when licence costs across your headcount exceed ownership within two to three years.

Default answerBuy, not build
Break evenUsually two to three years
Warning signBuilding for preference

01

Start from buy, and make custom earn it

If a product exists that does eighty per cent of what you need, and the missing twenty per cent is preference rather than principle, buy the product and change your process. It will be cheaper, faster, and somebody else will maintain it forever.

That advice costs us work and it is still the right advice. A supplier who has never talked a client out of building something has not been paying attention.

02

The three cases where custom wins

BUY THE PRODUCTBUILD YOUR OWNA product already does 80% of itThe requirement is common and well servedThe process is how you competeThree products plus manual rekeyingLicence cost across headcount is largeHeavily customising a product puts you on the right without the ownership
A quick test for buy versus build
01The process is how you compete. If bending it to fit a product removes the reason clients choose you, the product is not cheaper, it is more expensive in a way that does not appear on the invoice.
02You would need three products and a person to rekey between them. Two subscriptions and a manual step usually costs more per year than owning something that does the whole flow.
03Licence cost across your headcount is large and growing. Per seat pricing is a tax on your own growth, and at some point ownership is simply cheaper.

03

The trap in the middle

The expensive mistake is buying a product and then spending two years customising it until it is a bespoke system with none of the ownership benefits and all of the constraints. Configuration is fine. Heavy customisation of somebody else's platform is the worst of both worlds and it is where a lot of money quietly disappears.

If you find yourself paying a specialist consultant to bend a product into a shape it resists, you have already made the build decision without admitting it.

Common questions

How do I compare the real cost of buying versus building?

Take the licence cost for your expected headcount over three years, add the cost of any manual work the product will not remove, then compare that to a build price plus hosting and support over the same period. Include the cost of the process changes buying forces on you.

Can we start with a product and build later?

Yes, and it is often the sensible order. Buy to learn what you actually need, then build the part that turned out to matter. Just avoid heavy customisation of the product in the meantime.

What if no product fits our industry at all?

That is common in specialised sectors and it is the clearest case for building. It is also the case where a supplier who understands your industry saves you the most, because the requirements are not obvious from outside.

Not sure which side you are on?

Tell us what you are trying to do. If a product already does it, we will name the product rather than quote you for a build.

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