AI and software development in London
Augustova builds custom AI systems, websites, web and mobile applications and business automations for companies in London and across Greater London. Fixed price, agreed against a written scope, typically two to four weeks to a working system. We run our own software in production, so the work is done by the people who carry it.
Working in London
We are a London AI product studio. We build and run our own software in production, and we build custom AI systems, applications and automations for companies across Greater London, from single site practices to multi site groups.
London holds more small and mid sized firms than any other part of the United Kingdom, and the market for AI and software work here is correspondingly crowded. Buyers face two extremes: large agencies quoting in weeks of billed time with account managers between the client and the engineer, and offshore studios quoting a fraction of the price with a communication gap that surfaces after the contract is signed. The gap in the middle is a London team that publishes prices, fixes them against a written scope, and puts the people who build the software in the room.
Most London agencies quote in weeks of billed time. We quote a fixed price against a written scope, and the risk of being wrong sits with us rather than with the client.
Who we tend to work with here
Also covering
The City, Canary Wharf, South London, West London, North London, East London.
What we build for London businesses
Boroughs and districts we cover
The boroughs where we work most often each have their own page, written around the businesses that actually trade there. We cover all of Greater London, so if yours is not listed, ask.
What London businesses keep asking us to fix
Quotes that cannot be compared
A London buyer gathering three proposals typically receives three different shapes: a day rate, a phased estimate and a fixed figure with no scope. Comparing them is guesswork, which is how budgets drift.
Distance between buyer and builder
On larger agency engagements the person who understands the problem and the person writing the code rarely meet. Requirements degrade in between, and the cost of that shows up late.
Pilots that never reach production
London firms are full of AI proofs of concept that impressed everyone and shipped to nobody. The missing work is integration, cost control, monitoring and an owner, not the model.
Working in person in London
The studio is at 60 Tottenham Court Road in Fitzrovia, two minutes from Goodge Street and a short walk from Tottenham Court Road, Euston and Warren Street. Scoping interviews, the walkthrough of the written report and the handover session are the three points where being in the room changes the outcome, and we do those in person for London clients at no extra cost. The build itself runs remotely with weekly demos, which is faster for everyone. A founder answers directly throughout; there is no account manager between you and the people building the software.
Prices are the same everywhere: an AI adoption audit at £2,500 to £6,000 fixed, credited in full against any build; a first implementation at £4,000 to £15,000; a custom AI system at £8,000 to £25,000; applications at £8,000 to £30,000 per phase; websites at £4,000 to £16,000; training from £1,200. Every quote is fixed in writing before work starts, with a list of what is not included.
Which London businesses the work lands in
The capital’s mix is every sector at once, and the pattern of what pays back is consistent across them. Recruitment and staffing agencies, of which London has more than anywhere else in the country, get screening, chasing and booking, because that is the work we run ourselves. Professional services, the law firms, accountancy practices and advisers concentrated in the City, Holborn and the West End, get document intake, client onboarding and the AI workspace rollout with a policy. Private healthcare and dental in the West End and Harley Street get reminders, rebooking and an AI receptionist. Property, hospitality and retail get the enquiry answered before the competitor does.
The sector pages set out the rules and the first win for each; the London pillar pages set out the three engagements most London firms start with.
What a London firm should automate first
Whatever happens in the hours after someone gets in touch. In every sector the enquiry, application or booking that arrives when nobody is watching is the one that goes elsewhere, and answering it in minutes is the cheapest automation with the most visible return. The second is the retyping: the same details entered into two or three systems by someone senior enough to be doing something else. The third is the running cost of anything AI already in use, which most London firms cannot state per feature and which we instrument before it becomes an invoice.
If none of those applies, the honest advice is a paid ChatGPT or Claude workspace with a one-page policy and a session per team, and we say so in the audit.
Questions from London businesses
What does an AI development company in London charge?
Augustova publishes its ranges: £2,500 to £6,000 for an adoption audit, £4,000 to £16,000 for a website, £8,000 to £25,000 for a custom AI system, £8,000 to £30,000 for an application, £4,000 to £15,000 to take a prototype into production, and £1,200 to £6,000 for training. Each is fixed against a written scope before work starts.
Why choose a London studio over an offshore development team?
For a fixed price build the honest answer is time zone, contract law and accountability rather than raw rate. You are in the same jurisdiction, the people who scope the work are the people who build it, and a founder answers directly rather than an account manager relaying it.
Which parts of London do you cover?
All of Greater London, in person, from the studio at 60 Tottenham Court Road in Fitzrovia. There are dedicated pages for Westminster, Kensington and Chelsea, Wandsworth, Ealing and Croydon, and we work across the City, Canary Wharf and every other borough on the same fixed-price terms. Meeting in person for scoping and handover is straightforward across the capital.
Do you take on work as a white label partner for London agencies?
Yes, and it is a deliberate part of the business. Agencies bring us AI and software work they cannot staff, we deliver under their brand, and there is a written commitment never to approach their client. The partner page sets out exactly how that runs.
Based in London? We can meet.
Tell us what your team still does by hand every week. A founder reads every message and replies personally, usually within one working day.