Sales software is mostly designed for large teams with someone whose whole job is to administer the tools. A lean B2B team needs one system that answers the questions that matter: which companies are worth contacting this week, what is worth saying to each, is it lawful to dial this number, and what has been proposed, accepted and invoiced. Stitching that together from a CRM, a data provider, a dialler, an email tool, a scheduling link and separate proposal and invoicing software costs more than it saves, and the context never ends up in one place.

Augustova GTM puts sourcing, research, calling, email, meetings, proposals and billing into a single system, so the record of every account is complete from the first signal to the paid invoice.

Sourcing starts from timing rather than a static list. A company hiring for a role that is mostly administration, visiting your website, or with a recent change at Companies House is a better call than a thousand names from a database. Those signals land in one view, cross-checked against the company’s official record so a limited company is never mistaken for a sole trader.

Each account is then researched by AI against a rubric: what the business does, where the manual work is likely to be, a score, and the evidence for it, with a recommended angle for the first conversation. Research is metered and a researched account is marked as such, so nobody pays for the same research twice by accident. The result is a sales brief on the account page and a short opener on the call screen, so every call starts with something specific to that business.

Business-to-business cold calling in the UK is lawful, but numbers registered with the Telephone Preference Service or its corporate equivalent must not be called. Rather than leave that to memory, every number is screened before it reaches the call queue and the result is refreshed within the period the rules require; an unscreened number simply does not appear as callable. Compliance is enforced by the system, not by a policy document.

Calls are transcribed in the browser itself, and every call, note and outcome is recorded against the account, so the history of a relationship is a page rather than a memory.

Email is sent and received through the CRM itself. Replies land on the account timeline with the full text, bounces and unsubscribes are suppressed automatically so nobody emails a contact who has opted out, and a reply showing interest or asking for a meeting becomes a signal the team sees straight away.

Meetings live in the same place. A built-in calendar and booking link let prospects book directly, with reminders, preparation notes for the host, a check on whether the prospect turned up and an automatic follow-up when they did not. A live selling dashboard shows dials, connect rates, meetings booked, show and close rates, cost per meeting and revenue against target.

When a conversation turns into a deal, the proposal is written from the account record, sent with an online page the client can read and accept, and converted into a quote and then an invoice without rekeying anything. Credit notes and recurring monthly plans are handled in the same place, so the revenue figure on the dashboard and the invoices sent are the same numbers.

The expensive part of AI research is repetition, not the research itself. Duplicate runs are blocked unless explicitly requested, the bulk of the work runs on an economical model, and spend is metered per run, which keeps the cost of researching an account to pennies. The most useful output is not the score but the evidence beside it, because a seller will only make the call if they can see why.

Augustova GTM is in private release and is not publicly available. There is no self-serve sign-up: access is by enquiry, and each deployment is configured around the team’s own process, sectors and existing CRM. If your team works leads from several sources, qualifies them by hand, or runs outbound calling that has to stay inside the rules, get in touch.