Software for veterinary practices, built for independents.

Clients choose an independent practice for continuity and care, then experience a booking process that runs through a phone line during working hours while the corporate down the road offers an app.

The relationship advantage is real. The systems gap is what erodes it, and it is far cheaper to close than most practices assume.

A practice that has traded for twenty years holds thousands of client records and usually no way to act on them beyond a blanket message. Being able to contact only the owners of a certain species, age or treatment history turns a dormant list into a working one.

Recall and online booking together sit at the lower end of the £8,000 to £30,000 range. Client segmentation and communication is often folded into the same phase because the data work overlaps, which makes it cheaper done together than separately.

If the practice website is the barrier, web development at £4,000 to £16,000 with real availability based booking is the better first spend. The point of an audit at £2,500 to £6,000 is to avoid guessing between the two.

Recall compliance rate is the headline: the proportion of due vaccinations and check-ups that are actually booked. Then the proportion of bookings made outside opening hours, which is the demand a phone line cannot capture.

Finally, count how many clients on the list have not attended in eighteen months. That number is usually larger than owners expect and it is the clearest measure of what segmentation can recover.

A 30-minute call to hear how the operation runs today, then a paid discovery step: interviews with the people doing the work, a look at the systems and data you already hold, and a ranked list of what would pay back, each with a price, a timeline and the monthly running cost once live. In most veterinary practice engagements the first thing built is reminders, repeat prescriptions and rebooking that run without the reception desk, because it is measurable inside a month and it funds the rest.

The build runs in weekly demos against your real inputs, including the messy ones. Integration with the systems you already run comes before anything clever, because that is where most of the value and most of the risk sits. Go-live is followed by handover: the code, the provider accounts and the credentials in your name, a runbook, documentation and a recorded walkthrough, plus a session for the people who will use it daily. Every price is fixed in writing before work starts, with a list of what is not included.

Veterinary practices are regulated by the Royal College of Veterinary Surgeons, and prescribing, clinical advice and euthanasia conversations belong to the clinical team without exception. What software can take is the surrounding load: vaccination and worming reminders, repeat prescription requests gathered and checked for completeness before a vet approves them, insurance claim forms assembled from the record, and the phone answered when the desk is dealing with a distressed owner. Client data is personal data and animal records often include payment details, so the same UK GDPR discipline applies as in any practice: business plans, a data processing agreement, a written policy.

Our published prices apply to every sector: an AI adoption audit at £2,500 to £6,000 fixed, credited in full against any build; a first AI implementation at £4,000 to £15,000; a custom AI system at £8,000 to £25,000; applications at £8,000 to £30,000 per phase; websites at £4,000 to £16,000; training from £1,200. For a practice that usually means reminders and repeat-prescription intake as the first implementation, an AI receptionist for the overflow as the custom system, and insurance-claim assembly as a phase of its own.

The running cost is stated before go-live, per feature, and it scales with volume rather than headcount. From operating our own AI products, the model is rarely the expensive part; the channels around it, telephony and messaging, usually are, and a well-designed workflow sends most of its work to the small, cheap models. Every system we build reports cost per feature from day one and has spending ceilings that were tested by watching them fire.

A veterinary reception spends its day on calls that are mostly the same: is my pet due, can I have a repeat, can I move Thursday. Each takes a person off the desk and away from the owner in front of them. Automating the routine calls and messages returns that time to the desk, and it returns revenue too, because reminders that reach owners on time fill the diary with the preventive work that keeps a practice viable. Our receptionist page and calling guide describe what the phone side can and cannot do.