Gulf markets / United Arab Emirates

An AI assistant for Dubai businesses, in Arabic and English.

Augustova is a London AI consultancy and software studio that serves businesses in Dubai, Abu Dhabi and across the UAE remotely. It builds a bilingual Arabic and English assistant for WhatsApp and phone that answers enquiries, qualifies leads and books viewings or appointments, then automates the admin behind it. The assistant starts from AED 3,400 setup.

Book a free 30-minute consultation by video
CitiesDubai, Abu Dhabi, Sharjah and the northern emirates
Shared hours13:00 to 21:00 UAE time, Monday to Friday, in UK winter
Prices inUAE dirhams, converted from sterling
DeliveredRemotely from London. No UAE office

How enquiries reach a UAE business

In the UAE the first contact is usually a WhatsApp message rather than a web form. In a YouGov poll of 1,000 UAE residents commissioned by Zbooni and published in February 2024, 65% said they had used WhatsApp to ask a business about a product or service in the past year, and 85% said they would rather deal with companies on WhatsApp.

The same poll found 87% would rather talk to a person than to a chatbot. We design around that. The assistant answers the routine question at 11pm, collects the details and books the slot, then hands the conversation to your team with everything written down. It says it is an assistant, and it never pretends to be a person.

Messages tend to mix English and Arabic, sometimes in one thread, and a buyer is often messaging three brokers or three clinics at once. You cannot control who else they message. You can control how fast a correct answer and an available time reach them.

Where it fits best in the UAE

Four kinds of business get the most from it, because their revenue arrives as enquiries and most of those enquiries ask the same ten questions.

Real estate brokerages and property management

Portal listings on Property Finder, Bayut and dubizzle send buyers and tenants straight to an agent’s WhatsApp, at any hour. Every Dubai property advert needs a Trakheesi permit from the Dubai Land Department, and Bayut and dubizzle will not publish a listing without its permit number.

So the assistant only discusses listings you have loaded, and quotes the permit number when asked. It qualifies the enquiry (area, budget, cash or mortgage, move-in date), offers viewing times from the agent’s calendar and sends a hot lead to the agent at once. For property managers it logs maintenance requests with photos and tells the tenant what happens next.

Private clinics: dental, aesthetics, dermatology and physiotherapy

Clinics get the same questions all day: price ranges, which doctor, insurance, parking and the next free slot. The assistant answers from a list you approve and books into your clinic system where it has an interface for that.

Health data needs particular care in the UAE. Federal Law No. 2 of 2019 generally bars storing or transferring health information about services provided in the UAE outside the country, subject to exceptions set by ministerial decision. We therefore keep symptoms and medical history out of the assistant by design. It books, and anything clinical goes to your staff.

Car rental

Rental enquiries turn on availability, deposits, insurance, delivery to a hotel or the airport, and which documents a visitor needs. The assistant checks the fleet sheet or booking system, quotes your published terms, sends your document checklist and holds the booking for a person to confirm.

Damage disputes, refunds and anything about traffic fines always go to a person. Those are the conversations where a wrong answer costs more than a slow one.

Hospitality: restaurants, beach clubs and boutique hotels

Table and event bookings, group menus, dress codes and directions, in two languages and often after midnight. The assistant answers from your own information, puts the booking into your reservation tool and passes large or unusual requests to the manager on duty.

Services and prices in the UAE, in the order we would suggest

We lead with the assistant in the UAE because the gap most businesses here can measure is the enquiry that waits overnight on WhatsApp. It is also the quickest thing to put live and the easiest to judge: you can read every conversation it has.

Automation comes next. Mandatory e-invoicing starts on 1 January 2027 for businesses with annual revenue of AED 50 million or more and on 1 July 2027 for the rest, on KPMG’s reading of the Ministry of Finance timetable. That makes invoicing, and the data that feeds it, a sensible first Find and Fix for many firms. We connect your systems to the accredited service provider you appoint; we are not one.

Consultancy and custom software follow, for firms with several branches or a process no product fits.

1AI assistants

Bilingual WhatsApp and phone assistantFrom AED 3,400, then AED 390 a month, optional

Answers enquiries in Arabic and English, qualifies the lead, books the viewing or appointment and hands over to a person.

How the UK version works
Website AI assistantAED 3,900, then AED 390 a month, optional

Answers visitors from your own pages only, shows where each answer came from, captures the lead and books a call.

How the UK version works

2AI agents and automation

Find and FixAED 4,900, then AED 730 a month, optional

We find the admin job costing you most time, then make it run on its own within 5 working days.

How the UK version works
AI agents and workflow automationFrom AED 19,500

One repetitive job done by an agent inside the systems you already use, with a person in the loop where money is at stake.

How the UK version works

3AI consultancy

AI Quick AuditAED 2,450

One 90-minute session with the owner, then a written report naming the three automations worth doing first, with costs.

How the UK version works
AI adoption auditFrom AED 12,500

Interviews with the people doing the work, a data review and a costed roadmap. Credited in full against a build that follows.

How the UK version works
AI team workshopAED 4,400

A hands-on session on the tools your team already pays for, and a written policy on what may go into them.

How the UK version works

4Custom AI software

Custom AI systemsFrom AED 39,500

Several agents sharing data and hand-offs, built and deployed in accounts in your name, with spending ceilings tested before go-live.

How the UK version works
Bespoke software, MVPs and SaaSFrom AED 39,500

Internal tools, client portals or a first product, priced per phase. You own the code and the accounts from day one.

How the UK version works

5Care plan

Care planFrom AED 190 a month

Monitoring, fixes and small changes each month, so what we built keeps working. Optional: stop it and the system keeps running.

How the UK version works
Indicative prices in AED, excluding taxes
ServiceFrom (AED)Monthly (AED)UK price
Bilingual WhatsApp and phone assistantAED 3,400AED 390, optional£695 + £79/month
Website AI assistantAED 3,900AED 390, optional£795 + £79/month
Find and FixAED 4,900AED 730, optional£995 + £149/month
AI agents and workflow automationAED 19,500None£4,000
AI Quick AuditAED 2,450None£495
AI adoption auditAED 12,500None£2,500
AI team workshopAED 4,400None£895
Custom AI systemsAED 39,500None£8,000
Bespoke software, MVPs and SaaSAED 39,500None£8,000
Care planNoneAED 190, optional£39/month

Indicative prices; your fixed price is agreed in writing before work starts.

Converted from our published sterling prices at £1 = AED 4.9076 (mid-market, 21 October 2026) and rounded. Starting prices; your written quote states the price and the currency you are invoiced in. Third-party fees such as WhatsApp messages and phone minutes are paid by you, at cost, in your own accounts.

Data protection in the UAE

The federal Personal Data Protection Law is Federal Decree-Law No. 45 of 2021. It covers the personal data of people in the UAE, including when it is processed by a company outside the country, which includes us when we build for you. The DIFC and ADGM keep their own data protection regimes, and health and banking data have sector laws of their own.

We design each deployment around your obligations under the law that applies to you: what the assistant collects, why, how long it is kept, who can see it, and which providers process it. We tell you which model, messaging and hosting providers are involved and where each one processes data, and we can discuss the options before anything is built.

We do not claim to make you compliant. Your lawyer or data protection officer decides that, and we give them the documentation to decide it.

Working with a team in London

Augustova Ltd is a UK company (number 17216706). There is no UAE office, trade licence or local phone number, and we will not suggest otherwise. Meetings are on video.

Our office hours are 09:00 to 17:00 London time, Monday to Friday. The UAE is on UTC+4 all year. From 25 October 2026 to 28 March 2027, while the UK is on GMT, that is 13:00 to 21:00 in Dubai: the afternoon of your working day. While the UK is on British Summer Time it is 12:00 to 20:00. The federal government moved to a Saturday and Sunday weekend in 2022; if your company works Monday to Friday too, our weeks line up exactly.

Our team works in English. The Arabic your assistant uses is drafted with you and approved by an Arabic speaker on your side before go-live, and every reply it sends is logged so you can check it.

After go-live, and the honest limits

  • Your assistant runs on your own WhatsApp Business Platform account. Meta charges per message; since 1 October 2026 each number gets 1,000 free service messages a month and later ones are charged, and an approved template is needed to message a customer more than 24 hours after their last message. You pay Meta and the other providers directly, at cost.
  • The phone side depends on your operator. Connecting an AI to the number you have today is not always possible, so we check what your operator allows before we quote that part.
  • It answers from information you approve. When a price or policy changes, it changes in one place, and the care plan covers making that change.
  • It will get some answers wrong at first. We test it on your real past enquiries before launch and review the transcripts with you in the first weeks.
  • Everything runs in accounts in your name. If you stop the care plan, it keeps running.

ملخص بالعربية

أوغستوفا شركة استشارات وبرمجيات في مجال الذكاء الاصطناعي مقرها لندن، وتقدم خدماتها عن بُعد للشركات في دبي وأبوظبي وسائر الإمارات.

نبني مساعدًا ذكيًا يتحدث العربية والإنجليزية على واتساب والهاتف، يرد على الاستفسارات ويؤهل العملاء المحتملين ويحجز المعاينات والمواعيد، ثم يحيل المحادثة إلى فريقكم.

للتواصل، احجزوا استشارة مجانية مدتها 30 دقيقة عبر موقعنا، أو راسلونا على info@augustova.co.uk.

Common questions from the UAE

Do you have an office in Dubai?

No. Augustova is a UK company with its office in London, and we serve UAE businesses remotely over video. We have no UAE office, trade licence or local phone number. If you need someone in your office every week, we are not the right fit.

Can the assistant switch between Arabic and English in one chat?

Yes. It replies in the language the customer writes in and follows them if they switch. Arabic written in Latin letters is tested on real messages from your business before launch, and an Arabic speaker on your side approves the wording.

Will it handle Property Finder, Bayut and dubizzle leads?

Leads that reach you on WhatsApp or by phone, yes, which is where most portal enquiries end up. Pulling leads straight into your CRM depends on the access your portal accounts and CRM allow, and we confirm that before quoting.

Can a clinic use it without putting patient data at risk?

We build it to book appointments and answer non-clinical questions only, and to keep symptoms and medical history out. Anything medical goes to your staff. Whether your setup meets the health data rules for your clinic is for your adviser to confirm; we document where every piece of data goes so they can.

How long does it take to go live?

The build takes about 10 working days once Meta has verified your business on WhatsApp. Verification is the step we cannot speed up, so we start it on the first day.

Which currency do we pay in?

The dirham prices on this page are our sterling prices converted on 21 October 2026 and rounded. Your written quote states the price and the currency you are invoiced in before any work starts.

Talk it through with us

Book a free 30-minute consultation by video, in UK hours that overlap your working day, or email info@augustova.co.uk. You get a straight answer, and a fixed price in writing before any work starts.

Book a free 30-minute consultation Get a fixed quote